Privacy Policy
Your privacy is important to us at holo. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, protect, share, and delete your data when you use our website.
1. Introduction
This Privacy Policy applies to our website https://weareholo.com/ and our official social media profiles. "Personal data" refers to any information that can identify a natural person, such as names, email addresses, phone numbers, IP addresses, and other identifying details.
1.1. Contact Details
The data controller under the EU General Data Protection Regulation (GDPR) is holo Technologies GmbH, Rosenthaler Straße 36, 10178 Berlin, Germany. For any data protection inquiries, please contact us at hi@weareholo.com. We are legally represented by Oskar Ziegler and Franz Purucker.
Our Data Protection Officer is Waqar Hussain, available at privacy@weareholo.com.
2. What Data We Collect & How We Use It
We collect various types of personal data for the following purposes:
- Contact Information: such as your name, email address, and phone number, used to respond to inquiries and provide customer support. (Legal Basis: Legitimate Interest or Contract Performance)
- Account Information: if applicable, such as login credentials and purchase history, for account management and order processing. (Legal Basis: Contract Performance)
- Website Usage Data: including your IP address, browser type, and pages accessed, to ensure website functionality, security, and analytics. (Legal Basis: Legitimate Interest)
- Marketing Data: such as newsletter preferences, processed only with your consent for marketing purposes. (Legal Basis: Consent)
If required by law, we will obtain your explicit consent before processing your data.
3. How We Store & Protect Your Data
We implement strong technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These measures include SSL encryption for data transmission, restricted access controls, and regular security audits. We adhere to the principle of data minimization and only collect data necessary for our purposes.
4. Data Sharing
We do not sell or share your personal data with third parties, except in the following circumstances:
- Service Providers & Processors: We share data with trusted third-party providers (e.g., Webflow for hosting, Mailchimp for newsletters, Google Analytics for analytics) who adhere to GDPR standards and use Standard Contractual Clauses when transferring data outside the EU.
- Legal Obligations: We may disclose data if required by law or to protect our legal rights.
5. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy or as required by law. For example:
- Contact inquiries are stored for up to 12 months.
- Website analytics data is retained for up to 14 months.
- Newsletter data is kept until you unsubscribe.
After these periods, your data is securely deleted or anonymized.
6. Your Rights Under GDPR
You have the following rights regarding your personal data:
- Right of Access: Request a copy of your data.
- Right to Rectification: Request corrections to inaccurate data.
- Right to Erasure: Also known as the "Right to be Forgotten", you can request deletion of your data.
- Right to Restrict Processing: Limit how we process your data.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to data processing for direct marketing and other purposes.
To exercise your rights, please contact us at privacy@weareholo.com. You also have the right to file a complaint with your local Data Protection Authority.
7. Cookies & Tracking Technologies
Our website uses cookies to enhance your experience. We use:
- Essential Cookies: for website functionality.
- Analytics Cookies: such as Google Analytics and Matomo, for performance monitoring.
- Marketing Cookies: like Facebook Pixel and LinkedIn Insight Tag, subject to your consent.
You can manage your cookie preferences in your browser or via our Cookie Consent Banner.
8. Third-Party Integrations
We integrate with third-party services that may process your data for specific purposes:
- Google Analytics: for website analytics (Google Privacy).
- Mailchimp: for newsletters (Mailchimp Privacy Policy).
- Facebook Pixel: for marketing (Facebook Privacy).
- Calendly: for appointment scheduling (Calendly Privacy).
Data shared with these services is used solely for their intended purposes and is protected under GDPR.
9. Compliance with Amazon’s Data Protection Policies
If our services interact with Amazon’s Selling Partner API (SP-API), we confirm that:
- We do not process or store Amazon customer data unless explicitly authorized.
- We comply with Amazon’s Data Protection Policy (DPP) and maintain strict security standards.
- We do not use customer data for marketing, advertising, or resale purposes.
For any inquiries regarding Amazon-related data, please contact us at privacy@weareholo.com.
10. Data Deletion Requests
You have the right to request deletion of your personal data at any time. To do so, please contact us at privacy@weareholo.com. We will process your request within 30 days, unless legal obligations require us to retain certain information.
11. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy to reflect changes in regulations or our business practices. The current version is always available on our website.
Latest update: 06.02.2025
12. Contact Us
If you have any questions or comments about this Privacy Policy, please contact us:
Email: privacy@weareholo.com
Address: Sudetenring 66, 94234 Viechtach, Germany